NBA joins AGA’s responsible gaming public service campaign

January 26, 2023 12:11 PM

NBA joins AGA’s responsible gaming public service campaign

Photo: By Erik Drost - https://www.flickr.com/photos/edrost88/33237178498/, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=76626200
  • Rege Behe, CDC Gaming Reports
January 26, 2023 12:11 PM
  • Rege Behe, CDC Gaming Reports

The National Basketball Association Wednesday became the fifth major U.S. professional league to join the American Gaming Association’s public service campaign, Have a Game Plan. Bet Responsibly. Major League Baseball, the National Hockey League, NASCAR, and the PGA Tour also are members of the AGA’s initiative.

The NBA and AGA will educate basketball fans on fundamentals of responsible sports wagering, providing resources for use by the league’s 30 teams. Content will include in-venue, broadcast, digital, and social media activations.

“Responsible gaming is an integral component of the NBA’s approach to legal sports betting,” said NBA Senior Vice President, Head of Gaming & New Business Ventures Scott Kaufman-Ross, in a statement. “Working with the AGA on this initiative is an important part of our multifaceted approach to this critical topic and will provide our teams with tools to make a true impact on responsible gaming education in NBA markets across the U.S. and Canada.”

Launched in 2019, the Have A Game Plan campaign features a common consumer education platform focusing on the four principles of responsible wagering for those who choose to bet:

  • Set a budget and stick to it
  • Keep it social—sports betting is a form of entertainment for adults
  • Know the odds
  • Play with legal, regulated operators

“As one of the world’s most popular leagues, the NBA will bring Have A Game Plan’s important message to a massive audience,” said AGA Senior Vice President Casey Clark. “It’s critical that the entire sports betting ecosystem is united in our commitment to responsible gaming, and we are grateful for the NBA’s leadership in these efforts.”

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.