Quarter4, based in Guelph, Ontario, is not only a great Canadian tech story, it’s also doing interesting work in the sportsbook space.
Quarter4 is an AI-powered big-data sports-analytics and sports-betting prediction platform and, in the ultra-competitive sports-betting world, any edge that an operator can get can go a long way.
This morning, Native Sportsbook Solutions, the only Native American-owned sportsbook provider and operator, announced they were going with Quarter4 to better their engagement with users and improve retention numbers.
Quarter4 generates predictive data points for every athlete, team, and game that’s on the court, field, or ice. Up to three million probabilities are produced daily and updated every 15 minutes. That amounts to a wealth of non-biased insights for bettors. No-code widgets, robust application programming interface, in-game and pre-game probabilities translate into a reduction in development costs and time-to-market for Quarter 4’s B2B partners.
“We believe that engagement and retention are key drivers for sportsbook success,” said Thomas Gilanyi, co-founder of Native Sportsbook Solutions. “The interaction between users and the betting opportunities needs to be unique and curated to prompt action. Quarter4 delivers some of the most unique and automated content and data solutions for our platform.”
The big objective for Native Sportsbook Solutions is maximum profitability for tribes. That involves reducing costs for game operators and developing top-tier profitable sportsbooks, allowing more investment into Native American communities.
“Cost-saving engagement and retention strategies are top-of-list for all of our customers. Automated technologies propelling these strategies will remain of utmost importance to us as we deploy our solutions,” said Gilanyi. “Through the integration of automation and AI, along with rethinking vendor contracts and in-house technology, we are able to cut operator costs by up to 50%. The savings go right back to the tribes.”