NASCAR, Sportradar, extend media-rights partnership

August 29, 2023 12:05 PM
Photo: Shutterstock
  • Rege Behe, CDC Gaming Reports
August 29, 2023 12:05 PM
  • Rege Behe, CDC Gaming Reports

NASCAR on Tuesday announced a four-year extension of its media-rights partnership with Sportradar. The extension now includes official betting data, with Sportradar providing NASCAR’s digital-media partners with live timing and scoring data.

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“Our partnership with Sportradar is foundational to our sports-betting strategy from ensuring the integrity of our product to quickly providing authorized gaming operators and media partners with accurate, reliable data,” said NASCAR Managing Director, Sports Betting Joe Solosky in a statement. “Adding official betting data to the partnership will continue to catalyze NASCAR’s rapid growth in the sports betting space and allow fans to further engage with the sport.”

Sportradar provides fast, accurate, and reliable data to media and betting industries rely for 97 races spanning NASCAR’s three national series: the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Craftsman Truck Series.

Since NASCAR  became the first league to partner with the American Gaming Association in 2020, wagering on the league’s races has increased, 51.5% year over year from 2021 to 2022. NASCAR’s authorized gaming operators include BetMGM, FanDuel, and Penn Entertainment.

“As the sports industry’s leading technology company and a trusted partner of sportsbooks and media companies, Sportradar is uniquely positioned to support NASCAR in capturing commercial opportunities,” said Sportradar EVP, Strategic Partnerships & Content Eric Conrad. “Our ability to leverage these rights in the marketplace will ultimately enrich the NASCAR experience for fans.”

NASCAR and Sportradar first forged an agreement related to media rights in 2015. In April 2022, the organizations entered into a separate multi-year integrity services agreement.