There’s lots of industry chatter about artificial intelligence and its potential impact on operations across the gaming landscape.
Mohegan Tribal Gaming Authority is getting ahead of the game, with the announcement of a multi-year partnership with Gaming Analytics to integrate AI across all its properties.
“Our partnership with Gaming Analytics was driven by their robust platform that integrates player development, campaign management and enterprise alignment tools into one comprehensive suite,” said Ray Pineault, President and CEO of Mohegan. “This integration will streamline our operations, enhance efficiency, and support our strategic business goals.”
The collaboration with Gaming Analytics will encompass Mohegan properties, including Mohegan Sun (Uncasville, CT) and Mohegan Pennsyvania (Wilkes-Barre, PA) pending regulatory approvals.
The company said they plan “additional expansion to other locations.” Mohegan has an agreement in place with the Ontario Lottery and Gaming Corporation to operate the province’s two Niagara Falls casinos, Fallsview Casino and Casino Niagara.
In the statement, Mohegan said their goal is enhancing player engagement and streamlining marketing efforts, creating more consistency among all their locations.
Said David Martinelli, Chief Marketing Officer at Mohegan: “We are focused on developing a unified enterprise strategy that augments player development and campaign management. The partnership with Gaming Analytics helps us reach our goal of delivering personalized offers that increase the guest experience across all our properties.”
More specifically, Gaming Analytics’ AI will help in Mohegan’s efforts better understand player behavior and preferences, so they can build more customized services. Advanced AI tools will help boost reactivation rates, increasing the efficiency of marketing efforts and campaigns.
“We are excited to work together and move the industry forward with the power of AI,” said Kiran Brahmandam, CEO and Founder of Gaming Analytics.
