Mindway AI announces partnership with AnonyMind for gambling addiction treatment

Mindway AI announces partnership with AnonyMind for gambling addiction treatment

  • Rege Behe, CDC Gaming Reports
May 22, 2023 8:00 PM
  • Rege Behe, CDC Gaming Reports
  • United Kingdom
  • Suppliers

Player-protection software provider Mindway AI Monday announced a partnership with AnonyMind to identify and address risks associated with gambling addiction.

The Denmark-based company will provide AnonyMind psychologists and founders who deliver treatment platforms with advanced player-protection technology.

“At Mindway AI, we are committed to using our technology to help operators promote responsible gambling and prevent addiction,” said CEO Rasmus Kjaergaard in a statement. “AnonyMind shares our commitment to addressing this important issue.”

Mindway AI’s software uses machine-based-learning algorithms, combined with human psychological assessments, to identify risky gambling behavior. Analyzing player data through neuroscience and neuroimaging, the Danish company can detect early warning signs of problematic gambling and provide operators with insights to address addiction.

MindWay AI has placed its integrated software in gambling platforms in 21 countries that reach 6.5 million active players each month.

AnonyMind, based in the U.K., provides personalized confidential evidence-based and psychological treatments, delivered by accredited clinical psychologists, to individuals struggling with gambling addiction. The treatments use methods including high-intensity cognitive-behavioral therapy, third-wave cognitive-behavioral models, dialectical behavioral therapy-informed approaches, and eye-movement desensitization and reprocessing. AnonyMind matches individuals to therapists who tailor treatments through clinical formulations and offers support to affected family members.

“This first-of-its-kind partnership sees the integration of Mindway’s market leading AI technologies with the AnonyMind CarePlus service to proactively identify problem gambling within an operators’ network and provide independent, flexible and sustainable intervention support to prevent the escalation of harmful behaviors,” said AnonyMind Head of Partnerships Andrew Plummer. “We look forward to this collaboration and the important insights that can be gained through truly independent early identification and intervention.”

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.