Mido Lotto promises to expand lottery service to 10 states by end of third quarter 2022

August 3, 2022 6:35 PM
  • Rege Behe, CDC Gaming Reports
August 3, 2022 6:35 PM
  • Rege Behe, CDC Gaming Reports

Transactional lottery-app provider Mido Lotto recently announced it will be available in 10 states by the end the third quarter this year. The app enables customers to order official state-lottery draw-game tickets from smartphones.

“Our expansion continues to help state lotteries generate incremental returns to beneficiaries by attracting young busy professionals who may not play lottery draw games, such as Mega Millions or Powerball, otherwise,” said Mido Lotto President Rich Wheeler in a statement. “Since draw games are the most socially responsible and profitable games for beneficiaries, state lotteries’ give-back efforts have more funding to fuel their good-cause contributions benefiting local residents.”

Based in McAllister, Montana, Mido Lotto was launched in 2020. It is currently live in Arizona, California, Connecticut, Delaware, Massachusetts, Ohio, and Oregon. A spokesman for the company said he could not reveal the three additional states that will go live later this year.

Mido Lotto compares itself to DoorDash and Instacart, except that its courier services are fully digital. The company works as an intermediary between state lotteries and customers who can order official state-lottery draw games through the app. All tickets are purchased from officially licensed lottery retailers, and Mido Lotto ensures tickets are never lost or stolen and winnings never go unclaimed.

The app also allows players to create teams, automatically manage allocations, and distribute winnings.

“We offer the most convenient and safest way for busy people who want to order a lottery ticket on the go,” Wheeler said.

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.