Mesquite Gaming recently named Rich Boyd as its director of marketing. Boyd has over 15 years of marketing and operations experience in the gaming industry, including at CasaBlanca Resort & Casino and Virgin River Hotel & Casino, Mesquite Gaming’s properties located in Mesquite, Nevada.
“Rich is the perfect person to help lead our rebranding efforts as we implement substantial renovations and upgrades to the experience of our Mesquite properties,” said Mesquite Gaming CEO Justin Moore in a statement. “He is extremely knowledgeable in developing and implementing marketing strategies that leverage overall operations.”
Boyd’s career in the gaming industry began in 2009 with Station Casinos in Las Vegas as an operations manager in their Wildfire Gaming Division. He transitioned to the role of marketing manager at Fiesta Rancho in 2013, where he was later promoted to director of marketing. In 2019 with Station Casinos, Boyd was appointed director of marketing at Texas Station.
Most recently, Boyd worked in regional hospitality marketing for Caesars Entertainment, where he was responsible for overseeing marketing efforts for The LINQ, Harrah’s, and Flamingo properties.
