MaximBet Tuesday announced that rapper and entrepreneur Nicki Minaj has signed a multi-year deal with the sports betting and igaming operator, along with becoming an investor. An avid sports fan, Minaj will work with MaximBet on merchandising, parties, partnerships, fan experiences and branding designed to bring together entertainment, sports, celebrity and betting.
“I don’t think I’ve ever been prouder of a collaboration,” Minaj said in a statement. “Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot on as it relates to this partnership. I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big.”
Minaj has 280 million social media followers and is the most followed rapper on Instagram, seventh most followed musician, and 18th most followed person in the world. As creative director of Maxim, her role will enable her to influence editorial, photography, profiles, covers, and future events for the publisher. Maxim has more than 25 million digital visitors per month, a global circulation of nine million, and is available on six continents and in 75 countries.
MaximBet is currently live in Colorado with market access in 11 additional U.S. states and Ontario, Canada. The partnership with Minaj will allow the company to accentuate its focus on rewarding players with real-life “money can’t buy” experiences.
“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman,” said MaximBet CEO Daniel Graetzer in a statement. “Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her — she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream.”
