Maverick Gaming strikes deal with Acres Manufacturing for casino management applications

October 5, 2022 3:04 PM

Maverick Gaming strikes deal with Acres Manufacturing for casino management applications

Photo: By Zul32 - Own work, CC BY-SA 3.0, Link
  • Rege Behe, CDC Gaming Reports
October 5, 2022 3:04 PM
  • Rege Behe, CDC Gaming Reports
  • Colorado
  • Nevada
  • Washington
  • Commercial Casinos

Acres Manufacturing Company Wednesday announced that Maverick Gaming will implement Acres’ CMS+ and Cashless Casino technology applications, both of which leverage the company’s Foundation platform.

Acres expects both solutions to go live at Kirkland, Washington-based gaming and entertainment company properties in the first half of 2023, pending regulatory approval.

“These solutions provide operators with easy to implement and use technology that helps them grow revenue and operate more efficiently, and we expect Maverick’s properties to quickly benefit from CMS+ and Cashless Casino,” said Noah Acres of Acres Manufacturing Company. “The technology leap forward embedded in CMS+ will ensure that Maverick can increase their player loyalty by more effectively staying engaged with their best guests in real-time on the casino floor while also operating more efficiently. These attributes trump legacy systems as CMS+ further elevates an operator’s ability to provide a superior gaming entertainment experience.”

The casino management system CMS+ leverages Foundation hardware installed in an operator’s slot machines to amplify player engagement and provide efficiencies and cost savings in casino floor management.

Foundation provides casinos with real-time data from slot machines and a direct interface to the credit meter on any slot machine. It also provides casinos with over 1,000 times more data than any currently installed legacy CMS, giving operators dramatic new capabilities to analyze and influence player behavior.

CMS+ uses mobile phone technology to directly communicate with employees on the casino floor while artificial intelligence continuously sifts through the detailed real-time data gathered by Foundation to identify problems and deploy technicians to fix those problems without management intervention.

Acres’ Cashless Casino application works on any slot machine or table game. The app becomes the user interface, ensuring that branding is fully compatible with the rest of the operator’s player-facing options. Players use the app to virtually “card in” and start a rated play session.

“Our team has rigorously evaluated a wide range of CMS and cashless technologies and found that Acres’ CMS+ and Cashless Casino applications are an ideal fit with our casino floor operations,” said Justin Beltram, COO of Maverick Gaming Chief Operating Office Justin Beltram. “We are excited to get to work with the team from Acres to deploy their technology and look forward to delivering an elevated gaming entertainment experience to our guests as enabled by these new solutions.”

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at Please follow @RegeBehe_exPTR on Twitter.