Lockdogs, North America’s fastest-growing provider of high-security key-changeable locks for the gaming industry, will showcase its latest offerings at the Global Gaming Expo as it continues to replace 20th century technology for casinos.
“G2E is always the best time for us to reconnect with existing customers and bring in new people to the fold,” said Lockdogs owner Jeff Connor. “We never stop showing people this lock and people never stop being amazed. G2E is always our biggest and most exciting show and increases our reach around the world.”
Connor said Lockdogs has done well since the pandemic by retrofitting routes and properties that never had the company’s locks.
“Our business has increased fourfold post-pandemic,” Connor said. “We’ve brought into the Lockdogs family a number of commercial properties and big gaming companies and more tribal properties have converted their entire floors to our locks.”
At G2E, Lockdogs will display additional product lines.
Table games don’t always get the kind of attention that slot machines do, but Lockdogs has toke boxes, float trays, and cash boxes designed for the felt.
“That’s a broadening of our product line, so people can buy those boxes with our locks already installed in them,” Connor said. “We’ve also added secondary product lines of locks for people who want a different price point. We broadened our offerings to multiple price points for all different aspects of the property.” That covers everything from padlocks for maintenance sheds to locks for bases, cabinets, and sportsbooks.
“Our product line has increased exponentially and our reach in all areas of the casino has increased as well,” Connor said. “It’s entirely due to product demand, with a four-fold increase in our business unlike anything I’ve ever seen.”
In various jurisdictions, Lockdogs owns 90% of the market, but the vast number of properties in North America have never heard of the company, Connor said. That means they have to be evangelists for their products to be sure people see it.
“When people come to our booth, it’s a non-stop series of demonstrations and, most importantly, operators coming to us and asking how they can solve a particular problem,” Connor said. “And they ask how they can eliminate this expense line, because at the end of the day for us, it’s about helping operators achieve profitability and avoiding planned obsolescence with devices they might have used that are 20th-century technology. When you have a better product as we do, you find your profit and loss statement reads a lot better, because you’re not wasting dollars on payroll by sorting locks by application or by not having the manufacturers install the locks on the assembly line. We continue to just hit the message that there are ways your lock can not only enhance the security of the property, but enhance the profitability.
“When you have lifetime guarantees and properties never have to pay for their keys again, that enhances profitability,” Connor said. “When they’re not sorting locks and not counting dimples, they increase their profitability by not wasting payroll dollars, which are precious these days.”
