Light & Wonder Thursday announced that its content creation platform Playzido is now live in Michigan after the Michigan Gaming Control Board recently awarded it a B2B supplier license.
The license will permit Light & Wonder operator partners in Michigan to stream content from the company’s proprietary remote gaming server platform, and access content from studios not previously available in the U.S.
“This new license for Playzido in Michigan is a significant moment for us in terms of creation and delivering content that truly appeals to players in the state,” said Light & Wonder iGaming Head of U.S. Commercial Dana Jackel in a statement. “Playzido’s platform is rightly regarded as one of the industry’s strongest and has already enjoyed enormous success in Europe. Everyone at Light & Wonder is ecstatic to harness the Playzido technology to bring next-level studios and games to our operator partners and players in Michigan to enjoy.”
Playzido was launched in 2018 by Stuart Banks, formerly head of eGaming for both Paddy Power and Betfair. Playzido’s technology was built to support various game types, according to the company, and supports multiplayer games and jackpots.
“The Playzido deal is a perfect example of an acquisition that dovetails with our global strategy, demonstrating yet again our commitment to make targeted value-enhancing investments designed to advance our cross-platform content capabilities,” said Light & Wonder CEO Dylan Slaney. “Playzido’s platform is one of the best in the industry and we are delighted to be able to harness that technology to help studios and operators globally to develop and distribute game content that will continue to resonate with players. Light & Wonder is the go-to partner for game development and distribution globally, delivering the perfect combination of technology, network, and services.”
The first games scheduled to go live through the Playzido license in Michigan include Charlie’s Angels, Diamond Multiplier Respin, and Blazing 777 2x3x5x.
