Light & Wonder on Thursday introduced “Gaming vs. Cancer,” a campaign to unite the global gaming industry in a collective effort to raise awareness, funding, and support for cancer research, care, and community programs benefiting people and families affected by the disease.
Light & Wonder is collaborating with Global Gaming Women and the Global Gaming Expo on the venture, presented by the American Gaming Association and organized by RX.
“As the leading cross-platform global games company, we recognize both the responsibility and the opportunity we have to make a meaningful impact in the communities where we live, work, and play,” Light & Wonder CFO Gaming Americas Shannon Demus said in a statement. “This awareness campaign is a powerful example of what is possible when the gaming industry unites with purpose and compassion to drive positive change.”
“Gaming vs. Cancer” offers an opportunity to #JoinTheFightChangeTheGame by mobilizing a network of partners, professionals, and players to stand behind one cause. The campaign aims to create meaningful effect by supporting families and funding critical advancements in treatment and prevention.
“Global Gaming Women is honored to stand alongside Light & Wonder and G2E in this meaningful campaign,” said Global Gaming Women Executive Vice President Pam Buckley. “Our mission has always been to connect, educate and inspire women across the gaming industry. Together, we can raise awareness, share knowledge and provide comfort and strength to those impacted by cancer while showing the power and unity of an entire industry.”
In conjunction with Breast Cancer Awareness Month, the campaign will launch in two parts of the campaign this October. The first activation is a hands-on volunteer event on October 8 at G2E, hosted in collaboration with GGW and United Way of Southern Nevada. G2E attendees and GGW members will have the opportunity to assemble comfort kits for patients undergoing cancer treatment. Completed kits will be distributed by United Way of Southern Nevada, benefitting the American Cancer Society.
“It’s a privilege to bring together G2E, Global Gaming Women, and Light & Wonder to shed light on this important cause. Supporting women across our industry is central to what we do, and this partnership allows us to provide life-changing resources and tangible support to those affected by cancer – not just this year at G2E but all year round,” said G2E Event Vice President Korbi Carrison.
Light & Wonder also is holding a month-long fundraising campaign to benefit the American Cancer Society. As part of its commitment, the company will match all donations up to $10,000 made through the Light & Wonder Game Changers for Good portal, powered by social impact platform, Benevity.
