American gambling provider Light & Wonder has formed a long-term partnership with U.K.-based igaming developer Jelly Entertainment.
After approval from regulators in the United Kingdom and Malta in November, Jelly Entertainment’s titles are available through Light & Wonder’s distributor platforms in the United Kingdom, Spain and Italy. The collaboration aims to expand Jelly Entertainment’s customer base by offering titles like Elixir of Wealth, Muertos Fortune and Wicked Riches of Oz in key regulated markets through Light & Wonder’s operator network.
“We have challenged ourselves to grow the Jelly brand and reach more players than ever this year and our new deal with Light & Wonder will certainly help us achieve that,” said Jelly Entertainment CEO David Newstead.
After a successful first quarter, during which revenue was up 14 percent to $476 million, Light & Wonder is optimistic that the partnership will build on its success.
“We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network. Elevating emerging and upcoming game developers is a top priority for us and we are particularly excited to showcase Jelly and their great gaming experiences now available on the Light & Wonder platform,” said Steve Mayes, senior director of digital partnerships at Light & Wonder.
