Light & Wonder announces aggregation agreement with 1X2 Network

Sunday, February 4, 2024 7:11 PM
Photo:  CDC Gaming
  • United States
  • Rege Behe, CDC Gaming

Light & Wonder Friday announced an exclusive aggregation arrangement that will debut U.K.-based 1X2 Network’s content in the U.S.

Michigan will be the first state to launch 1X2 Network content, including slots, virtual sports, crash games, and instant-win titles. The content was created by 1X2’s internal studios 1X2gaming, Iron Dog Studio, Prospect Gaming, and Ad Lunam.

“As we launch our games in the U.S., Light & Wonder as our exclusive aggregation partner will extend our fruitful relationship and leverage their powerful platform for widespread distribution,” said 1X2 Network CEO Kevin Reid in a statement. “We are starting in Michigan, but work is already well underway in other states.”

The agreement will leverage Light & Wonder’s aggregation platform. More states are expected to be added to the arrangement soon.

“1X2 Network has a history spanning 20 years of producing slick innovative content that is very popular with players,” said Light & Wonder Digital Partnerships Director Steve Mayes in a statement. “It’s great to now be in a position to start putting its games in front of players in the U.S., who I am sure will be every bit as receptive as players have been in the European markets.”

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.