Visitation to Las Vegas dropped 2.2% in January, the smallest decline in a year, as the tourist destination stemmed the decrease it saw throughout 2025, aided by a strong convention calendar and reported hotel occupancy.
There were 3.26 million visitors in January, down from 3.34 million in January 2025. There were 3.38 million visitors in January 2024, meaning visitation fell only 3.5% from the comparable period two years ago.
Convention attendance during a month when Las Vegas hosted CES was 672,100, a nearly 7% percent increase over January 2025. CES had 148,000 attendees, while the World of Concrete hosted 58,000 people and SHOT show had 53,000.
Hotel occupancy was 79.5%, down 2.4 points. It was 78.9% in January 2024, showing a rebound.
Weekend occupancy was 83.1%, down from 85.6% a year ago. Midweek occupancy was 77.5%, down from 80.1%.
Strip occupancy was 82.9%, down from 85%. It was 81.7% in January 2024. Downtown occupancy was 64.2%, down from 71.3% last year.
The average daily room rates were $216 on the Strip and $100 in downtown, that’s up from $201 and $95, respectively in January 2025. It was $204 and $100, respectively, in January 2024.
The revenue per room on the Strip was $179 in January, up from $171 in January 2025. It was $167 in January 2024.
Downtown revenue per room was $64, down from $68. It was $66.55 in January 2024.
Vehicle traffic between California and Nevada fell 1% in January, while it declined 3% between Nevada and Arizona.
