The Kentucky Lottery has extended its game management partnership with lottery software provider Scientific Games for 10 years.
Scientific Games has been the Lottery’s primary provider of scratch-off games since 1989. However, the official Scientific Games Enhanced Partnership program, launched in conjunction with the Kentucky Lottery, only began in 2018. SGEP was designed to optimize the Kentucky Lottery’s Scratch Offs through advanced logistics, licensed brand services, game design services, portfolio management and optimization, digital services and retail sales and marketing support.
Under the SGEP, the Kentucky Lottery’s Scratch Offs have grown into a $940 million product category, marking it as one of the world’s top 20 performing instant game lotteries. The Kentucky Lottery has funded more than $5 billion in grants and scholarships since 1999, and the launch of its Scientific Games partnership has generated $1.6 billion in commissions to the Kentucky Lottery’s 3,500 retailers.
Several other high-performing lotteries leverage SGEP’s data analytics and technologies to improve performances, including five of the six top U.S. lotteries. During the 2023-24 fiscal year, SGEP oversaw a 31 percent performance increase for lotteries in the United States. Recently, Scientific Games agreed a deal to provide technology to Germany’s Lotto Rheinland-Pfalz.
“The Kentucky Lottery has always taken an innovative, collaborative approach to growing its Scratch Off product category, and moving to the SGEP program was a very strategic business decision,” John Schulz, Scientific Games’ President of Americas and Global Instant Products, said in a press release. “Our partnership has proven to be highly successful, keeping the product pipeline flowing with exciting and innovative games to Kentucky Lottery retailers and players and protecting funding for scholarships for Kentucky students.”
