Jamul Casino recruits Scott Lake as New Chief Marketing Officer

August 29, 2022 9:55 PM
  • CDC Gaming Reports
August 29, 2022 9:55 PM
  • CDC Gaming Reports

Jamul Casino has recruited Scott Lake as its new Chief Marketing Officer.

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Scott brings more than 25 years of experience in senior-marketing-management roles with world-class hotel and casino properties around the globe. Scott will be at the helm of Jamul Casino’s marketing program.

President and General Manager of Jamul Casino, Mary Cheeks, said, “Scott has the leadership experience, innovative thinking, and analytical skills we need to amp up our marketing efforts.”

Scott Lake’s background includes eight years with Sands China Ltd., most recently serving as Senior Vice President of Loyalty Marketing & Strategic Analysis. He led five key properties in Macau, including the Venetian Macau, Londoner Macau, Parisian Macau, Plaza and Four Seasons Hotel Macau, and Sands Macau. He was responsible for executing the casino marketing calendar and events, attracting a combined total of 98.2 million annual visitors and comprising 11,000+ hotel rooms, 150+ restaurants, and 850+ duty-free retail shops across four malls.

He also worked for Caesars Entertainment for 13 years, including positions as Director for VIP Marketing and Director for National Casino Marketing.

Scott has a keen grasp on technology, working recently as the Managing Consultant for KOGNITIV, with an expertise in loyalty marking for leading brands in retail, hospitality, and financial services.

He earned his MBA and BS in Hotel Administration from the University of Nevada Las Vegas. He is also a Certified Digital Marketing Professional (Digital Marketing Institute) and a Professional Certified Marketer in Digital Marketing (American Marketing Association).

Scott states, “I was drawn to Jamul Casino because of the outstanding leadership of both the Jamul Indian Village Tribe and the casino management. I’m impressed with the way this team has been able to build this property and its brand from the ground-up to become a regional leader in less than six years. I hope to help the next six years be just as extraordinary.”