Indian Gaming Tradeshow a pivotal point for Aruze

April 9, 2024 8:15 AM
Photo: Composite CDC Gaming Reports
  • Buck Wargo, CDC Gaming Reports
April 9, 2024 8:15 AM
  • Buck Wargo, CDC Gaming Reports

The Indian Gaming Tradeshow & Convention marks a pivotal moment for the newly formed Aruze Gaming Global that now goes by the tagline AG2.

Story continues below

“IGA is immensely important to us,” said Kelcey Allison,” Aruze’s chief operating officer. “Eighty percent of our business at AG2 flows through our tribal partners. We’re honored and extremely grateful to participate in such a meaningful show. It’s as important as any show in the world and we have an impressive presence there, the largest booth we’ve ever had at IGA. We wanted our booth to make a statement to everybody, which is that AG2 is serious and a true partner to our clients.”

Aruze is debuting content developed by the new AG2 studios out of the Philippines and Tokyo, Allison said.

“We’re debuting 18 brand-new titles at IGA,” Allison said. “These aren’t Aruze legacy games, but fresh themes from AG2.”

The studio in the Philippines has about 190 engineers, while there are 50 in Tokyo.

“We’re excited about presenting this new content on new cabinets, which consist of our Speed that’s value engineered and retails for under $16,000,” Allison said. “We are also debuting our Hyper Speed cabinet, a 43-inch portrait box with integrated high-definition sound, Bluetooth, wireless charging, and cool technology built into that cabinet.”

The company is also be showcasing its two premium cabinets, Muso 55, a 55-inch portrait currently available in the market and doing well throughout the world, including Europe, Asia, North America and South America, Allison said. “Last month, it was in the top five in the gaming market worldwide.”

Complementing is the Muso Triple-32, a 32-inch monitor stacked three high.

Aruze is also launching new Class II games on its Speed cabinet, with six new titles released to the market at the IGA show.

“That’s our big push in support of the Native American community and its sovereign right to have Class II,” Allison said. “These are Aruze titles ported on our Speed cabinet for Class II. The traditional Aruze never had Class II. In contrast, we prioritized our Class II development and made this launch a focus for 2024. We have six titles on Speed and 10 by the end of the year to complement the Class II vertical we’re offering at IGA.”

Also at the show, Aruze’s Mensa poker table is an automated progressive for poker rooms, Allison said. The casino industry hasn’t done a good job of capturing younger generations playing slot machines, who would rather play card games.

“We’ve adapted technology to have some life-altering progressive jackpots in the poker community in poker rooms worldwide,” Allison said. “Be on the watch for AG2. We’re going to change a lot of the ways the games are played.”