London-based iGaming insurance platform RISQ and Edinburgh-based game developer Incentive Games announced Friday that they have signed an agreement to integrate Incentive’s STAR platform with RISQ’s iGaming Insurance Platform iGiP. The agreement, which grew out of a meeting at this year’s Betting on Sports America conference in East Rutherford, New Jersey, enables the two companies to begin working toward launching their own sports lottery.
“Incentive Games has been our first integrated partner to launch the new sports lottery product via the RISQ iGiP,” RISQ Director of Business Development Julian Borg-Barthet said. “They have plans to roll out the concept across their existing STAR integrations, and has already generated a considerable amount of interest in the market”
The STAR (Sports Tools for Acquisition and Retention) platform gives operators access to a suite of free-to-play and pay-to-play games via a desktop or mobile site or through native apps. Incentive Games deploys their products on the STAR platform in order to generate and directionally drive traffic to boost revenue to those areas where it’s most valuable.
The RISQ platform gives Incentive Games the ability to bridge the gap between lottery and sports offerings, allowing the company to offer weekly competitions across 5 different sports, with more to be added as the lottery grows, 365 days a year. Tiered jackpots from £10 to £10,000,000 will be available at a cost of £3 per ticket.
Incentive Games plans on rolling out their Sports Lottery product with variable entry and jackpot sizes in order to widen its appeal in different markets.
“Integrating with the RISQ iGaming Insurance Platform offers us the ability to add insured jackpots with flexible contracting to any of the games on the STAR platform,” Incentive Games CEO and co-founder John Gordon said. “It also allows us to innovate on their proprietary data feeds and insurance levels. The sports lottery is an example of this innovation.”
