International Game Technology this week announced an agreement with Gift & Go, a U.K.-based B2B gifting technology platform. Per the agreement, casino operators that use IGT’s Advantage casino management system will be able to add Gift & Go’s on-demand gifting platform to slot machines, services windows, or secondary displays by way of IGT’s M5 management technology.
“IGT’s agreement with Gift & Go can provide incremental value to our IGT Advantage system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs,” said IGT SVP Global Video Poker, VLT, Systems and Payments Ryan Reddy in a statement. “We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements, and capital allocations through a convenient and modern experience for their guests.”
When deployed, Gift & Go enables players to participate in promotional gift programs and collect goods fulfilled through Amazon Business.
“Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT Advantage casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate,” said Gift & Go Co-CEO Jon Reuben. “The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate.”
