IGT Wednesday announced the launch of its North American ad campaign to promote the 30th anniversary of Wheel of Fortune Slots. The multi-phase video campaign will run nine months and span social, digital, outdoor, and traditional media channels, including an airing on the namesake television game show in May.
“IGT’s Wheel of Fortune Slots is more than a beloved casino game. It’s an iconic slice of Americana that players around the world associate with fun and life-changing jackpots,” said incoming IGT CEO Hector Fernandez in a statement. “As we celebrate the game’s 30th anniversary, we’re launching an exciting advertising campaign that honors its nostalgic roots while showcasing its bright future.”
The ad campaign features a Busby Berkeley-inspired look and feel, using intricate choreography, retro music, and a kaleidoscopic treatment of the familiar Wheel of Fortune wheel wedges. The advertisement culminates with a beauty shot of IGT’s most recent Wheel of Fortune game, Wheel of Fortune Cash on Reels on the RISE55 cabinet.
IGT launched the social media-driven aspect of the campaign Wednesday, running various cuts of the commercial on LinkedIn, Instagram and Facebook. Later this year, IGT will extend the reach of the commercial via coast-to-coast placements on prominent, large-format outdoor digital billboards in locations including the Las Vegas Strip.
