International Game Technology announced today that its subsidiary, IGT Global Solutions Corporation, will expand its instant-ticket business in Germany through a multi-year agreement with Staatliche Toto-Lotto GmbH Baden-Württemberg (Lotto BW), a new customer for IGT.
Under the terms of the contract, IGT will provide Lotto BW with all aspects of its instant-ticket printing business, including creating instant games and applying advanced and secure printing techniques. IGT will also provide its marketing services from IGT’s Instants Advantage program to guide Lotto BW through the portfolio-planning process to make informed game decisions that will help drive lottery sales. Additional marketing services include game development, analytics, distribution, retail execution tools, and consultation on all aspects of the instant ticket program.
“IGT’s industry leadership, expertise, and global scope pair well with our knowledge of the local lottery market,” said Georg Wacker, CEO of Lotto BW.” Through this new partnership, we will work closely with IGT to research, analyze, and develop games for our players that will drive responsible growth for our business.”
“The entire German market, and specifically Baden-Württemberg as the third-largest federal state, offers great potential for instant-ticket growth,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “IGT’s Instants Advantage program, coupled with our analysis capabilities, will support Lotto BW’s goal of providing a superior experience for its players and contributing to good causes within the state.”
