IGT adds Tennessee to partnership deal with SuperBook Sports

June 9, 2022 10:37 PM
  • Rege Behe, CDC Gaming Reports
June 9, 2022 10:37 PM
  • Rege Behe, CDC Gaming Reports

International Game Technology Wednesday announced it has extended a partnership with SuperBook Sports to include Tennessee, where IGT’s PlaySports platform powers the SuperBook Sports mobile betting app.

Tennessee is the fourth state in which IGT and SuperBook Sports have partnered. SuperBook Sports also uses IGT PlaySports technology for retail and mobile betting in Colorado and mobile betting in New Jersey and Arizona.

“Over the last two years, IGT PlaySports has played a strategic role in helping SuperBook Sports engage sports fans across the U.S. and achieve our growth goals,”  said  SuperBook Executive Vice President Jay Kornegay in a statement.  “We’re excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the State to our signature promotions and highly competitive, localized sports betting offering.”

 “Given SuperBook Sports’ roots and legacy in Nevada, we’ve had an opportunity to watch the enterprise grow from a single, iconic location in Las Vegas, to a growing multi-state sportsbook operator,”  said IGT President of Sports Joe Asher in a statement. “The IGT PlaySports-powered sportsbook that SuperBook Sports created for Tennessee can scale for any market opportunity and evolve in parallel with player preferences and behaviors.”

IGT was named Sports Betting Platform Provider of the Year at the 2021 SBC North America Awards.

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Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.