This summer’s iGB L!VE, which will take place July 11–14 in Amsterdam, will include a Consumer Protection Zone (CPZ).
Located in the foyer at the top of the escalators at the RAI Amsterdam Convention Center, the Consumer Protection Zone will be accessible to visitors as soon as they have passed through the registration area, putting consumer protection front and center of both the show and the industry.
Outlining what visitors can expect from the latest iGB L!VE show feature, Portfolio Director Naomi Barton said, “In 2018, our sister show, ICE London, became the first b2b expo in the world to feature a Consumer Protection Zone. Drawing on the operational experience of colleagues has been hugely beneficial and will enable us to hit the ground running in July.”
She added, “The CPZ at iGB L!VE will host a total of eight organizations comprising a mix of technology providers and not-for-profits. The importance of sourcing safer-gambling/Know Your Customer solutions was a theme that we identified from our stakeholder research and the digital-first focus of the show makes it a natural place to demonstrate technology-driven applications that are applicable and impactful in the online gaming space.
“Safer gambling is important on many different levels. First, healthy play fosters a healthy and therefore a loyal player base. Second, it’s vital that businesses are seen by governments to be proactively responsible. And third, with regulatory restrictions a reality, it makes huge strategic sense to put duty of care and sustainable play at the top of the business agenda.”
Naomi Barton believes an agile and customer-focused iGB L!VE must be responsive to and on top of all industry developments. “The Dutch market is now fully regulated with over 20 operators” she stated. “Policy-makers are monitoring regulatory developments in other markets, such as the U.S., and taking approaches that require operators to be more proactive.
“Visitors attending the CPZ at July’s iGB L!VE will have access to the tools needed to ensure that they’re compliant in relation to issues such as affordability requirements and stake limits and they’re not at risk of being fined, and learn how restrictions on marketing and advertising will impact business and network with other progressive operators and affiliates.”
More than 1,000 industry professionals signed up to attend the event within a week of registration opening. The show is tracking ahead of last year’s like-for-like figures, which ultimately saw iGB L!VE set a new attendance record of 5,022, a 7% rise on the previous best set in 2019.
