iGB Live! 2022 set a new attendance record, attracting 5,022 industry professionals to Amsterdam. It’s a 7% increase over the previous attendance record of 4,694 set in 2019 and a 31% jump from 2021 when iGB Live! was the first major in-person gaming event to open post-COVID.
Reflecting on the event, Portfolio Director Naomi Barton said, “Of course it’s not just about the numbers. The real measure of success will be evidenced in the post-show research that we conduct with both visitors and exhibitors and the resulting Net Promoter Scores, which represent the willingness of attendees to recommend the event to their network. However, to attract more attendees on Day 1 than across both days of the record-breaking 2019 edition of iGB Live! is a stand-out achievement.
“It’s clear that our investment in marketing and communications has succeeded in reaching out to a new audience with 32% attending iGB Live! for the first time, 12% representing start-up businesses and 8% new to gaming with 26% operating in the US.”
Breaking down the component parts of the iGB Live! experience, she explained, “Our strategy of delivering a show floor that represents the entire gaming ecosystem and is underpinned by opportunities to network with the industry and generate leads, alongside a content-rich program of business-centric learning and relevant show features, has proven successful.
The 2022 edition of iGB Live! featured 190 sponsors and exhibitors occupying 4,500 square meters, feature areas dedicated to online slots and the esports phenomenon, a 46-speaker-strong Conference program, and two in-depth Masterclasses.
