Aruze Gaming America announced its U.S. release of Gong Gong Lai Fu and a suite of electronic table games at the Indian Gaming Tradeshow & Convention in San Diego.
Aruze, a leading developer of gambling entertainment for the global casino market, said Gong Gong Lai Fu, a video slot, has two title options, Buddha and Caishen Riches, exclusive to Aruze’s Muso Curve 55 cabinet.
Executives say the company has spent its history innovating the classics without discarding classic offerings. By asserting both sides of its offerings, it encourages casinos to innovate game offerings without sacrificing the elements that gamblers have come to love.
“No industry can survive without innovating and that includes casinos,” said Global CEO of Aruze Gaming, Yugo Kinoshita. “Imagine a casino without ETGs or even video slots; it might be hard to fathom, but that was once a reality. Innovation is tricky and we recognize that.”
Casinos that lean too far into innovation risk abandoning their original audience, while casinos that focus on tradition risk falling into obscurity, Kinoshita said.
“That’s why we create the best of both worlds: innovative games like Go Go Claw and iterations of classics like Shoot to Win Craps and high-performing slots on our family of cabinets,” Kinoshita said. “We believe players deserve the best that casinos can offer and we’re dedicated to equipping casinos with whatever they need to deliver that.”
Products for sale on the tradeshow floor included:
- Gong Gong Lai Fu Mighty Buddha and Caishen Riches. The concept is to ring a gong to bring good fortune. A new set of reels appears during the Gong Gong Lai Fu feature, awarding credit prizes or bonuses. With each gong appearance, it resounds — the gongs stay through the feature, adding to players’ possible winnings. Players who have Buddha’s lucky blessing can get all 15 gongs to win the grand jackpot. The game is featured on Aruze’s Muso Curve 55.
- Firestorm Lion and Firestorm Bull. Also on the Muso Curve 55, transforming symbols kick off bets to be rewarded with free games, special wins, and grand prizes. Special scatters can trigger a collect feature, in which all prizes displayed on the collected scatters are won, including bonuses and jackpots. Even more special symbols unlock additional symbol rows during the collect phase, bringing even more wins.
- Gong Cash. Featured on the Muso Curve 55, special symbols trigger different surprises. A Gong Spin feature awards players with free spins. A jackpot feature allows players to pick 12 different icons until a match is found and the jackpot level is revealed.
- Bomb Collector. This five-reel, three-row, video slot on Aruze’s T-32 cabinet has 10 bet configurations, from 75 to 750 credits. Each bomb stack gives players the chance at winning.
- Diamond Pays Arabian Oasis and Diamond Pays Oriental Princess. This game on the Muso Curve 55 features persistent bonus symbols, triggering free spins and increasing players’ chances at a jackpot. The free spins compound into a game of mystery bonuses and major jackpots.
- Shoot To Win Craps Lucky Roll. A revitalization of Aruze’s legacy Shoot To Win Craps, its Shoot To Win Craps Lucky Roll is an immersive experience with interactive play and upgraded visuals. The overhead display features a wrap-around LED Display in the center unit. The platform now uses a new system for dice sensing, as well as new dice, with upgraded security and updated camera systems. Clients can utilize custom settings, including odds, commission, simultaneous bets, jackpot features, don’t-bet areas, and side games.
- Go Go Claw Dream Prize. Go Go Claw Dream Prize uses a classic concept and nostalgic game play to turn passersby into players. Players use a classic arcade-style claw to grab a prize ball, which could give them a jackpot or a reason to try again.
