As the gaming industry increasingly embraces technology, the transition from idea to implementation can be stressful. At this year’s Indian Gaming Convention, the panel “What Happens After Go Live” brought together industry leaders to discuss the intricacies of technology adoption and the importance of organizational buy-in.
Colton Barlow, Vice President of IT at Viejas Casino, began the conversation pointedly. “Any software becomes an IT problem.” He shared that departments often initiate software projects without consulting IT about deadlines and timelines. “Ownership should lie with the department that plans to use the technology,” he said, highlighting the necessity for collaboration across teams.
Tracy Leppert, Marketing Manager at Sky Ute Casino, added that departments should understand and be invested in the new technology. “It’s crucial that stakeholders feel confident and comfortable with the technology, rather than just leaving it to IT,” she said.
Acknowledging that resistance to change is a common hurdle in tech adoption, Michael White, Director of Marketing and Player Development at Elk Valley Casino, said that involving main users early in the process fosters a sense of ownership and readiness for adoption.
“Understanding why someone is apprehensive can help us address their concerns and support them through the transition,” said April Bacon, Partner at Wipfli. White agreed, suggesting clear communication about the “why” behind the technology ensures greater buy-in from stakeholders.
Panel moderator and COO of Red Circle, Tara Clark added, “Providing encouragement and resources is key to easing the transition.”
Creating an engaging onboarding experience is vital for successful tech adoption. “Make it fun!” White said. “Listen to feedback and address concerns openly.”
By taking the time to foster buy-in, whether from employees or customers, organizations can ensure a smoother “go-live” transition.
