ICE Africa goes digital in 2020

Thursday, August 20, 2020 12:51 AM
  • CDC Gaming

Clarion Gaming announced yesterday that the third installment of Africa’s gambling exhibition and conference, ICE Africa, will migrate online, running October 27-29.

Supported by a series of reports, features and video content in the run-up to the event, the digital conference and networking platform will give delegates the opportunity to learn, engage and discuss the key market developments. For the first time, content will be made available in both English and French, reflecting Africa’s large Francophone population.

Attendees will also be able to take advantage of the MATCH! Buyer Program, a networking platform that matches participants, delivers qualified meetings and increases ROI, powered by Artificial Intelligence.

Clarion Gaming’s training division, Totally Gaming Academy, will run a series of training sessions, allowing registrants to learn from industry experts at a time when COVID-19 is causing significant disruption to the traditionally successful verticals across Africa.

The ICE Africa Women in Gaming (WIG) campaign will run digitally after its pan-African launch in 2019. The WIG platform will continue to highlight the diverse contributions made by women throughout the African gaming sector.

Further details of the program, and additional features, will be announced in due course.

ICE Africa will be the third show in Clarion Gaming’s ICE portfolio to move online in response to COVID-19, following the debuts of ICE North America Digital and ICE Asia Digital.

Each event has been tailored to local stakeholders’ needs, according to Group Event Director, Greg Saint. “The key thing for us as organisers is that we continue to help our audience in addressing their needs, which have changed considerably since the last in-person edition of ICE Africa.”

Clarion Events’ commercial director for Africa, Richard Stubbs, added, “Africa has seen its own set of challenges across the continent due to the COVID-19 global pandemic, significantly impacting how our customers can do their jobs and achieve their goals. We’re committed to doing anything we can to help our audience during this tough time.”

To find out more and to pre-register, go to the conference website.

The ICE Africa in-person event will return September 21-22 at the Sandton Convention Centre in Johannesburg, South Africa.