Allied Esports and HyperX, the gaming division of Kingston Technology, Inc., announced Wednesday at CES 2021 the renewal of their exclusive naming-rights agreement for Allied Esports’ global flagship property, HyperX Esports Arena Las Vegas, located at Luxor Hotel and Casino on the Las Vegas Strip.
Per the multiyear deal, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well as across all arena promotions, content and social media platforms. HyperX and Allied Esports will also continue to partner on a variety of co-branded experiences and events at the arena focused on growing their gaming and esports communities.
“HyperX brings authenticity and credibility to the most recognized esports venue and production facility in the world,” said Jud Hannigan, CEO of Allied Esports.
“HyperX retains the naming-rights sponsorship of the HyperX Esports Arena Las Vegas as a sign of our commitment and dedication to esports and the gaming community,” said Daniel Kelley, director of marketing, HyperX.
Since opening in March 2018, when it was named the Esports Business Summit’s Venue of the Year, HyperX Esports Arena Las Vegas has hosted more than 500 events, including League of Legends All-Star and Capcom Cup. Furthermore, HyperX Esports Arena Las Vegas welcomed more than 300,000 visitors in 2019.
The arena’s weekly tournaments and broadcasts, including Frags featuring Fortnite and Saturday Night Speedway featuring Mario Kart 8, draw competitors from across the west coast and have become a benchmark for community events and grassroots growth for up-and-coming players.
