Hard Rock Digital Tuesday announced the creation of Hard Rock Games, a new business unit focused on developing and managing its free-to-play online and mobile games. The new unit comes after Hard Rock Digital’s recent acquisition of WGames, a social mobile gaming company based in Toronto, Canada.
“With the addition of WGames’ world class games, technology and operations, we have set the stage to accelerate growth for our social gaming business,” said Hard Rock Digital Executive Managing Director Rafi Ashkenazi in a statement. “Hard Rock Games’ enhanced capabilities will allow us to better engage our worldwide player communities with exceptional digital experiences and entertain our players like no one else can.”
Hard Rock Games will tap into WGames’ “enhanced in-house technology, as well as operational and development capabilities to accelerate its social gaming growth,” according to a release.
“We look forward to being part of the Hard Rock organization, developing immersive gaming experiences for our millions of customers worldwide,” said Daniel Kajouie, the founder of WGames, who will serve as managing director of Hard Rock Games.
