Hard Rock International revealed that its sportsbook, Hard Rock Bet, has become part of its loyalty program Unity by Hard Rock.
This loyalty scheme allows players to win points and unique rewards while betting on sports. Players can then use those points on Hard Rock Bet or transfer them over to Unity to spend online or on-property rewards.
“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement,” Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming, said in a press release. “This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty.”
Unity members can redeem points at more than 200 Hard Rock locations, including Hard Rock hotels, casinos, cafes and Rock Shops around the world. The Unity by Hard Rock program also includes partnerships with Royal Caribbean International and Celebrity Cruises, letting players claim benefits in the Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club.
“By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” Sheldon said.
Hard Rock Bet has recently expanded its offering in other ways, offering players the chance to bet on jai alai with the start of the 2025 World Jai Alai League season.
