Gaming data and operator intelligence provider H2 Gambling Capital has announced a new strategic alliance agreement with U.S.- based Princeton Public Affairs Group, Inc, a legal gaming advisory and communications firm. PPAG partner Bill Pascrell III, known as BP3, was named in the agreement.
The alliance will support and promote each company’s unique, leading-edge professional services. BP3 and PPAG will promote and support H2’s UK-based market intelligence and consulting company in its on-the-ground coverage of the U.S. sports betting market, and H2 will promote and support PPAG and BP3’s professional gaming practice. The move is being announced on the eve of the SIGMA Roadshow and the All American Sports Betting Summit being held June 16-19 at Monmouth Park in New Jersey.
“H2 is dedicated to providing the best independent data and market intelligence in the sector and particularly within the US,” H2 founder Simon Holliday said in a statement. “Since PASPA, our preference has been to align with U.S. partners, as we’re seeing leading UK and European operators forming JVs with the major U.S. gaming companies. We believe the upside of combining PPAG and BP3’s skillsets with H2’s is a strong play.”
The H2 team has been tracking and forecasting the global market since 1999 and currently has five-year forecasts available through 2024. The firm spent six months in 2017 deep diving the U.S. illegal sports betting market and sized it at $10.4 billion GGR pre-PASPA repeal. It has since published two white papers, in partnership with iGaming Business, that set out future state-by-state regulated market projections to 2030. That figure Is currently $8.4 billion GGR across 32 states. H2 called the 2018 onshore U.S. sports betting market virtually spot-on and expects 2019 to push $1 billion GGR.
PPAG was instrumental in legalizing online gaming in 2013 and played a significant role in the PASPA repeal effort along with New Jersey Governors Chris Christie and Phil Murphy in May 2018. Pascrell and his firm helped establish the regulatory foundation for both online gaming and sports betting in the build-up to those launches in 2013 and 2018, respectively.
“H2 Gambling Capital is a strong and powerful differentiator in the global gaming market, and we are proud to be affiliated with them,” Bill Pascrell III said. “Simon and his partner David Henwood are the best in class; no one can compete with their research and data analytical skills. They are the market leader in carefully analyzing the data coming from the U.S. sports betting and online gaming industries, which is critical to businesses in the market.”
The global strategic alliance will see Pascrell promote H2’s services in the U.S., particularly H2’s work on deeper dive projects such as new state market entry, online and mobile strategy development, operator benchmarking, state regulation and policy formulation, economic and tax impact assessment, responsible gambling programmes, partnering, and third party financial investment.
H2 will concomitantly support and promote PPAG in jurisdictions where their services will help support various operators, suppliers, affiliates and other market service companies’ entry into new markets for licensing, regulatory and legal affairs, corporate compliance and related matters.
