Greco, a gameplay risk management platform, Tuesday announced it has secured a partnership with igaming company Betsson Group. Per the agreement, Bettson will have access to Greco’s gameplay risk engine for player management.
“Our analytics team has worked with Greco on numerous occasions,” said Betsson Group Director of Analytics Dragica Krsteva in a statement. “We value their advanced and groundbreaking approach to detecting unfavorable player behavior and developing better strategies on mitigating such risks. We are thrilled to be early adopters of their new technology and we are excited for the future of our partnership with Greco.”
The agreement allows Bettson Group to use Greco’s gameplay risk engine to enable real-time behavioral risk-based segmentation, player account actions and player communications that can prevent the first indications of high-risk behavior.”
“We are incredibly thrilled to welcome Betsson Group as a partner,” said Ozric, CEO and co-founder of Greco CEO and Co-founder Ozric Vondervelden. “Our goal is to determine the behavioral risk and theoretical value of every player under every circumstance. These metrics have the power to reshape the industry. Betsson has a world-class analytics team, and as we continue to develop the Greco platform and sandbox new features, their feedback is going to be invaluable.”
