It’s no surprise that sports bettors were busy Super Bowl weekend, even at the game.
GeoComply, based in Vancouver, British Columbia, conducted more than 100 million geolocation checks in 23 U.S. states and the District of Columbia over the weekend, a 25% increase from Super Bowl LVI. The company also registered 7.4 million accounts, a 32% increase over 2022’s game. Since the previous Super Bowl, Arkansas, Kansas, Maryland, and Ohio legalized sports betting
In addition, according to data released Monday by GeoComply, more than 100,000 geolocation checks were conducted near or inside State Farm Stadium, the game’s site in Glendale, Arizona, from more than 8,000 sportsbooks accounts. Super Bowl LVII was the first time the game was held in a state with legal sports betting.
“Super Bowl LVII was a record-breaking event,” said GeoComply CEO and co-founder Anna Sainsbury in a statement. “GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”
The game between the Kansas City Chiefs and Philadelphia Eagles was especially popular with bettors in New York, which registered 13.9 million geolocations checks. Pennsylvania and Kansas registered 11.8 million and 2.2 million geolocation checks, respectively. In Missouri, where the Chiefs’ Arrowhead Stadium is located and sports betting is not yet legal, residents were blocked 250,000 times from trying to place wagers.
GeoComply also identified and blocked more than 140,00 attempts at fraud, including ID theft and account takeovers, in the week before the Super Bowl.
“It’s no secret that online fraud is a growing concern across all forms of e-commerce,” Sainsbury said. “Online sports betting may be a target for fraud, but because every bettor must verify their location, the industry has the data to stop it before it starts. GeoComply is proud to be a cyber security asset to the industry.”