GeoComply: Big uptick in geolocation checks for Super Bowl shows growth in legal online betting 

February 12, 2024 4:03 PM
Photo: Kansas City Chief fans wait for the arrival of the team during the Las Vegas Super Bowl LVIII Opening Night at Allegiant Stadium on Monday Feb. 5, 2024. (Jeff Scheid/The Nevada Independent)
  • Mark Keast, CDC Gaming Reports
February 12, 2024 4:03 PM
  • Mark Keast, CDC Gaming Reports

Super Bowl LVIII is in the books, but as far as the sportsbooks are concerned, the results from yesterday’s game are still being tabulated. 

Story continues below

A few days earlier, Eilers & Krejcik projected around $1.25 billion in legal bets would be made on the game and the American Gaming Association projected that nearly 68 million Americans planned to bet, a 35 percent increase over last year’s betting numbers. 

GeoComply this morning released data that shows an increasing volume of legal betting on the Super Bowl. The Vancouver-based company, a leader in anti-fraud and geolocation-compliance technologies, registered a 22.3 percent increase in geolocation checks throughout Super Bowl weekend (data from the clients they work with, including BetMGM, Bet365, 888 Holdings, Caesars, DraftKings, and FanDuel), surpassing numbers from last year. GeoComply analyzed data 28 U.S. states, Washington, D.C., and Puerto Rico with legal online sports betting. While Nevada on the list, Florida wasn’t. 

“The continued transition to the legal market set the stage for a historic first Super Bowl in Las Vegas and the record-breaking results we saw did not disappoint,” said Anna Sainsbury, CEO and Co-Founder of GeoComply, in a statement. “Compliance drives our mission and with that commitment, we strive to help our customers reliably and responsibly expand the player funnel and boost their businesses. Every year the legal market grows is good news for consumers and states and bad news for illegal offshore sportsbooks that become marginalized.”  

Several other highlights came out of the report. 

GeoComply saw a total of 8.5 million active accounts in states where online sports betting is legal, throughout the weekend, a 15 percent increase over last year. The buzz around the game seemingly captured the interest of people who perhaps weren’t involved in sports betting before kick-off; according to GeoComply, more than 1.77 million new users signed up for legal online accounts in the two weeks prior to the game.  

That increased volume stretched back to the start of the NFL season last September. Between then and the Super Bowl, GeoComply’s customers added more than 13.7 million new accounts, a 28 percent increase from last season. 

Minutes before kick-off at 6:30 p.m. ET last night, the company recorded a massive traffic spike of 14.75 thousand transactions per second, the highest TPS ever recorded on GeoComply’s system, doubling the peak seen at the 2023 Super Bowl. 

The company’s platform uses more than 800 data points to accurately confirm that players are located within the borders of a state where sports betting is legal before they place a bet.