The Canadian Gaming Summit is approaching, taking place June 18-20 in Toronto, and the program is starting to come together.
Organizers this week announced that casino-influencer and content-creator Brian Christopher will appear in a Q&A keynote on June 19, the first core day of presentations.
The keynote, “Making Waves: Marketing Innovation in an Online World,” to be led by Canadian Gaming Association President Paul Burns, will be part of the “Leader” conference track and will examine the influence of new generations of slot enthusiasts on gaming behaviors.
Christopher is Canadian, a native of Burlington, Ontario. He found fame on YouTube with his slot machine gambling channel, “Brian Christopher Slots.” He travels to different land-based casinos and chronicles his wins and losses on the machines. As of 2024 Christopher reaches eight million monthly viewers and has garnered over one billion video views on all of his platforms.
Christopher has even parlayed his popularity into his very own slot machine, which is in almost 100 casinos across 15 states, and is on Carnival Cruise Line.
“Some in the industry have been slow to see the potential of social digital platforms for marketing, like super slow! But I’ve been deep in it for over eight years now and casinos that were early adopters have reaped the benefits and you can see how much social media and gaming have blown up since then,” he said in a statement. “There’s still so much opportunity out there for marketers willing to dive in. I’ll share what I’ve learned, give some tips on using digital platforms, and help brands get a solid spot in the online world.”
“In the past few years, social-media influencers and casino streamers have totally shaken up the digital world,” said Rasmus Sojmark, CEO and founder of SBC, in a statement. “Brian Christopher’s been there from the start, leading the way, so his keynote is a chance for everyone to dig into a part of the industry that’s still kind of mysterious to a lot of people, but has tons of promise. Brian’s no stranger to SBC either; he’s even bagged a couple of awards already.”
Last June in Toronto, more than 2,000 industry stakeholders took part in the two-day conference at the Metro Toronto Convention Centre. SBC runs the event now in tandem with the Canadian Gaming Association.
This time, at the same location, SBC expects over 3,000 delegates from prominent affiliates, sports teams, suppliers, crown corporations, lotteries, First Nation representatives, and representatives from over 600 operators.
