The gaming community is uniting to promote International Women’s Day 2022 on March 8. Executives and CEOs from global betting and gaming companies are producing videos to share personal experiences about women working in the industry.
In addition to Flutter, Kindred and DraftKings, representatives from gambling verticals Betsson, Better Collective, Catena Media, LeoVegas, Microgaming, Pinnacle, Sky Betting & Gaming, Sportsbet, Yolo, and Yggdrasil are expected to participate.
The project, conceived and produced by Square in the Air and All-In Diversity, seeks to highlight examples of gender bias in the industry and provide resources for companies and individuals seeking support.
“We’ve been humbled by the backing this campaign has received from the biggest organizations across the world, from Europe and the Americas to Africa and Australia,” said All-In Diversity Director and Co-Founder Kelly Kehn in a statement. “However, it is also a stark reminder of how much work there is still to be done to address gender bias and just how many of the sector’s heavyweights are prepared to personally fight for the cause.”
Three short films will be released in the build-up to International Women’s Day. A short teaser for the campaign video can be viewed here.
“From conception, this felt like an important project,” said Square in the Air Director of New Media Stewart Darkin in a statement. “With the support of the All-In Diversity team, we have been able to work with some of the sector’s biggest names to highlight what remains a major issue and which highlights the daily struggle that some professionals in our industry continue to face.
“There are so many companies doing great work in the areas of diversity and inclusion within their organizations, but clearly, there is still work to be done – and we’re thankful that the sector’s biggest names are standing should-to-shoulder on this issue.”
The campaign’s videos are scheduled to be release starting March 1, 2022.
