Consolidation in the gaming manufacturing sector created two equipment giants but has also allowed a path for smaller companies to emerge.
Gaming Arts, LLC, a privately-owned developer of bingo and keno games, needs more space as the company moves into the electronic gaming machine market. The company celebrated its expansion into a 36,000-square-foot facility near Las Vegas’ McCarran International Airport Thursday with a ribbon cutting that featured Nevada Governor Brian Sandoval and Clark County Commission Chairman Steve Sisolak.

Gaming Arts President Mike Dreitzer addresses the crowd. Seated are Nevada Governor Brian Sandoval and CEO David Colvin
The company, which is licensed in nearly 80 jurisdictions throughout the U.S., Pacific Rim and South Africa, has also grown its employee base to more than 60 workers in the past year.
Gaming Arts was founded in 2009 when it acquired the keno and bingo products from a company headed into bankruptcy. The growth has been steady.
“We’re radically different than anything in the world of gaming,” said Gaming Arts CEO David Colvin. He told the guests at the ribbon cutting that there are few employees who joined when follow the purchase and pre-date the company’s founding.
The new facility doubled the size of Gaming Arts’ previous location and allows more space for the research and development of video slot games and additional gaming technology products. Gaming Arts also doubled its sales force.
One of the changes was Gaming Arts President Mike Dreitzer. He joined Gaming Arts in February after more than 20 years in gaming manufacturing, technology and regulation. He was most recently President of North America for Australia-based Ainsworth Game Technology. Under his tenure, the company grew to more than $80 million in annual revenue. Dreitzer also joined Gaming Arts’ Board of Advisors.
Early this week Gaming Arts announced a distribution agreement with Bet Rite, a Canadian gaming supplier and distributor that is registered in every Canadian province. The deal will bring Gaming Arts bingo and keno games and technology to Canadian lottery companies.
“The Bet Rite team has established strong and trusted relationships with Canada’s gaming operators,” Dreitzer said. “We look forward to leveraging those partnerships to penetrate the Canada market.”
Gaming Arts has been able to increase its presence in wake of the more than $15 billion in mergers from 2013 to 2015. Scientific Games – a lottery management and equipment company – entered the casino sector through acquisitions that gave the company ownership of WMS, Bally Technologies and SHFL Entertainment. Lottery giant Gtech Holdings acquired International Game Technology and took on the IGT name.
Scientific Games and IGT have successfully navigated the equipment sector, but the consolidation allowed for new start-ups or established smaller manufacturers to grow in the market.
“Gaming Arts is in a very good position to fill a place in the market,” Dreitzer said.
Howard Stutz is the executive editor of CDC Gaming. He can be reached at hstutz@cdcgamingreports.com. Follow @howardstutz on Twitter.