GameCo has been approved by the New Jersey Division of Gaming Enforcement for a Casino Service Industry Enterprise License. The company can now bring its portfolio of esports, skill-based igaming, and video-game gambling products to New Jersey casinos and sportsbooks.
New Jersey has been a pioneering jurisdiction in the expansion of gaming for sports and betting, igaming, and land-based innovation. GameCo launched the first-ever skill-based video-game gambling machines in New Jersey casinos in 2016. This new license builds on GameCo’s focus on innovation to bring new products and experiences to land-based and digital casinos.
In addition to land-based video-game gambling, GameCo plans to bring full-service esports betting to New Jersey casinos and sportsbooks. In April 2020, GameCo announced a partnership with Berlin-based GRID, the esports data platform, to offer data solutions for esports betting. GameCo now provides the front-end platform, data, odds, and trading for regulated esports betting — an industry estimated to generate about $17 billion in wagers in 2020.
GameCo will also soon launch its first skill-based online games, featuring its GamersEdge technology, for regulated markets worldwide.
“GameCo pioneered the ‘Video Game Gambling’ category in New Jersey and we plan to do the same with esports betting and skill-based igaming, satisfying a massive demand from Gen X and Millennial players,” said Blaine Graboyes, Co-Founder and CEO of GameCo.
GameCo is also poised to release its Multiplayer Arena, in which players compete head-to-head or in esports-style tournaments on the casino floor; this allows casinos to capture and monetize the esports phenomenon. The first Multiplayer Arena games will include a 3D basketball video game and a popular fighting game.
The New Jersey approval comes after successful expansion and installation in several other key markets, such as Nevada, California, Oklahoma, and Mississippi.
