Alfastreet has already placed electronic table games in 107 countries. Now the company is working diligently on expanding its foothold in the United States.
The Slovenia-based company provides stadium gaming and terminals that allow players to participate in as many as 21 games at the same time, and “we could do even more,” Alfastreet sales director Albert Radman said.
About 600 of the company’s betting stations have been placed in the United States since Alfastreet entered the American market two years ago, he said. KGM Gaming of Philadelphia is the exclusive dealer for Alfastreet in America. Worldwide, Alfastreet has placed 60,000 stations.
Radman said Alfastreet, which started 25 years ago, was among the first in the world to offer electronic roulette, and almost all its competitors spun their versions off from Alfastreet’s.
Stadium gaming allows dozens of players to compete against dealers, automated games, or a combination of the two.
For those who think keeping track of multiple games simultaneously is difficult, Radman has a quick and ready answer: “It’s easy when you have a screen this big.”
Alfastreet has been using 32-inch screens for five years, he said. Other companies have only recently begun offering 27-inch models.
The company surveyed operators and players to fine-tune the gaming stations.
“There are so many things – the angle of the machine, the height of the machine, the timing of the betting and the winning announcement,” Radman said. “It sounds simple, but it’s not. You can guess, or you can put a lot of science into it.
Many players like stadium gaming because it allows them to maintain their privacy while enjoying table games with other people at the same time.
“A number of players don’t want to show how they’re playing, how much they’re betting, how much they’re winning, how much they are losing,” he said. Others might not know the ins and outs of strategy for blackjack or other games.
“They don’t want to be embarrassed in front of other players. So it’s the same game, only you don’t touch the cards, you touch the screen,” Radman said.
Operators also find advantages, he said. Stadium gaming stations require less floor space while serving a large number of players, and, with people playing multiple games at once, the amount of coin in and revenue increases.
Radman said Alfastreet was the first, and so far, the only, provider to offer multiple concurrent games in the United States.
The company’s gaming catalogue includes roulette, baccarat, sic bo, blackjack, big wheel, electronic horse racing, and poker. Table games can be connected into any type of result generator, whether live dealers or electronic or automated.
New products include a VIP terminal, a Big Wheel game with additional betting options and bonus games, and a Lucky Number Jackpot offering roulette bonus that hits about every nine minutes and gives players the option of taking the money or playing on for second-level and third-level jackpots.
“We’ve been very well known for stadium gaming around the world. Unfortunately, in the United States, we are not well known,” Radman said. “We are trying to establish our name and our reputation. It’s just a matter of getting a chance to demonstrate.”
