Focus on Quixant: A partner committed to excellence

March 1, 2024 8:00 AM
Photo: Courtesy Quixant
  • John G. Brokopp, CDC Gaming Reports
March 1, 2024 8:00 AM
  • John G. Brokopp, CDC Gaming Reports

Reimagining the impact of partnerships to extend well beyond conventional customer/supplier relationships, coupled with a one-hundred percent focus on gaming and sports betting technologies, places Quixant in a unique position within the global casino gaming industry.

The commitments that Quixant agrees to with their customers formalize the business transaction, but it is just the beginning of the partnership, which, according to Annalisa Bloss, Vice President of Marketing and Communications, is what makes Quixant a genuine extension of their customers’ teams.

“As specialist providers, guiding and advising customers on the best solutions for their gaming needs while at the same time supporting them throughout their entire product development journey, is integral,” Bloss elaborates.

“Being a good technology supplier entails much more than delivering great products. It requires a commitment to excellence, reliability, and customer satisfaction. It is all about being an excellent partner, not just a supplier.”

The challenges which confront the gaming and sports betting industries are unlike any other industry.  Quixant is uniquely qualified and prepared to meet them.

Bloss acknowledges that the pursuit for immersion, entertainment, and the ultimate player experience is relentless.

She said that advancements in technology have transformed the landscape, ushering in an era that seeks to enhance player engagement and retention through bigger screens and state-of-the-art graphics.

“This is unique to gaming,” Bloss observed. “It makes it all about delivering the absolute best player experience.”

As a market-leading supplier of specialist hardware platforms with integrated software solutions and game-changing turnkey cabinets and kiosks, Quixant provides global supply chain solutions which are enhanced by their local knowledge and expertise.

“Unlike many suppliers to the industry that serve multiple verticals with their products and services, gaming and sports technology is all that we do,” Bloss said.

“This means that when difficult decisions need to be made, the needs of the markets we operate in are absolutely prioritized. Our R&D is single-mindedly focused on the only sector we do business in, and we keep the needs of the industry firmly in mind at all times.

“The result? We provide gaming specific solutions and specialist support every step of the way in the customer’s journey that enables them to get ahead of the game.”

Being at the forefront of technological advancements and ensuring cutting edge solutions are delivered specific to the needs of the gaming industry are central to the value in the partnerships Quixant develops with its customers, according to Bloss.

She went on to explain that providing increasingly powerful and reliable solutions that deliver customers’ games with maximum impact and content in the richest clarity is a priority for the Quixant team, saying “our global team of industry experts collaborate with customers to seamlessly integrate all elements of their products and enable them to achieve ultimate results”.

“We incorporate increasingly powerful graphics processing units (GPU), allowing them to power more and larger screens with the highest definition content while offering enhanced features such as LED management that enable customers to make their player experiences even more immersive,” Bloss added.

She believes that in the dynamic and competitive landscape of the gaming industry, technology suppliers play a crucial role in shaping the future of gaming.

“Our perception of partnerships and the fact that we are exclusively focused on the needs of gaming enables us to best serve the needs of the gaming industry,” Bloss said.

Quixant’s perception of what makes an excellent partnership in the gaming industry is underpinned by a trio of pillars of commitments: quality and reliability, customization and flexibility, and ongoing support and collaboration.

Reliability is paramount, Bloss contends, believing that a good technology supplier must prioritize high quality products and robust engineering to ensure products perform flawlessly under even the most demanding conditions.

“From hardware components to software solutions, every aspect of our offering is meticulously designed, rigorously tested, and built to last,” Bloss said. “When customers partner with Quixant, they have confidence that they have reliable and robust compliant products and game changing software solutions so that they can focus on what they do best – developing the ultimate player experience.”

“Whilst globally compliant, our products can be customized and are adaptable to the needs of these various markets, meaning our customers have solutions tailored to the requirements of the specific gaming and sports betting markets they operate in.” continued Bloss.

“What’s more, being flexible and adaptable to the evolving needs of our customers is key to their success, allowing them to be agile and react to trends and customer demand – all key differentiators that allow them to get ahead,” Bloss said.

Providing ongoing support and collaboration brings weight to the unique partnership that Quixant forges with its customers. The relationship is not something that gathers dust, but it takes on a life of its own beyond just delivering powerful and reliable products.

Quixant’s ultimate goal with the partnership experience, according to Bloss, is to do everything needed to best serve the requirements of its customers across global gaming markets to ensure they are enabled to deliver the ultimate customer experience.

“This means having suitable teams, structures, and a portfolio mix tailored to various market needs,” she explained. (Find out more about Quixant and how partnering with Quixant can take the customer experience to the next level.)

“It’s about building long-term relationships based on trust, collaboration, and mutual success. Open communication and a spirit of collaboration are key to empowering our customers to thrive in a competitive marketplace.”

To learn more about Quixant’s cutting-edge gaming solutions and to arrange a meeting with the team at IGA booth 332, visit