Focus on Pavilion Payments: Newest enhancements to VIP Mobility ensure a smooth cashless gaming experience

November 3, 2023 8:00 AM

Focus on Pavilion Payments: Newest enhancements to VIP Mobility ensure a smooth cashless gaming experience

  • John G. Brokopp, CDC Gaming Reports
November 3, 2023 8:00 AM
  • John G. Brokopp, CDC Gaming Reports

Pavilion Payments’ VIP Mobility, the gaming industry’s first mobile solution enabling true cashless gaming, is firmly established as leading the way in providing the most convenient payments experience at properties nationwide.

That reputation continues to be validated with the announcement of a new mobile payment solution to the existing technology that will enable more than 80 million users to fund their gaming experience or any omni channel experience throughout the resort without the need to download an app

“We are constantly developing updates to all of our products to create a better customer experience, and VIP Mobility is no exception,” said Christopher Justice, CEO of Pavilion Payments. “We are developing a new app-less, enrollment-free functionality to VIP Mobility, designed to lower the barrier to entry for new patrons and increase adoption.”

Justice, explaining the user-friendly process, said that patrons scan a QR code to transfer their desired amount of funds from either their VIP Preferred account or through other leading consumer payment platforms. Patrons can also transfer their funds through the consumer payment services they use every day.

The benefits, according to Justice, are that “Pavilion Payments’ robust and secure mobile funding options preserve the casino operations, minimize total cost of ownership, and lead to higher gross gaming revenues for operators”.

VIP Mobility’s reputation speaks for itself: More than 5,000 positive app reviews across the Apple App Store and Google Play, in addition to the best adoption rates across multiple industries. Retention rates are 50 percent higher than the cross-industry average, with 56.8 percent of patrons becoming super users.

Through the existing VIP Mobility app, guests have the ability to create digital TITO tickets on their mobile device by scanning the voucher or using their VIP Preferred e-check account. They can pair their mobile device to any slot or table game by scanning a QR code to reload or retrieve funds.

VIP Mobility operates within the property’s existing technology structure to provide guests the freedom of digital ticketing and uninterrupted cashless play.

Pavilion Payments’ broad innovative integrated payments ecosystem enables a wider degree of functionality and integration, enabling gaming operators to create seamless consumer experiences across their physical and digital properties.

This business model, according to Justice, helps casino operators reduce operational complexity, lower costs, and increase efficiency in implementation while delivering a truly modern gaming experience on the casino floor.

The transition to a cashless gaming experience is an ongoing process according to Justice, who acknowledges that many people still use cash at brick-and-mortar casinos.

“But that is beginning g to change,” he said. “More and more, we are seeing that patrons expect the same kind of payments experience on the casino floor that they enjoy at basically any other retail experience.”

“In many ways, the gaming industry is behind the rest of the hospitality sector. We see it as our mission to provide that kind of modern payments experience to which patrons have become accustomed.”

Developing innovations to improve patron experience while at the same time creating new efficiencies for casino operators is a priority for Pavilion Payments, according to Justice.

Pavilion Payments’ consumer-centric approach and client-led customization ensures that gaming operators are equipped with the solutions to best suit their needs while at the same time ensuring customer preferences are met.

An emphasis is placed on the safety and security of both the operators and their guests through 24/7 customer service and the company’s proprietary e-check network, VIP Preferred, which utilizes bank-grade security to ensure that all transactions are completed securely.

The Partner Assist Program emphasizes digital nurturing with gamified mechanics and incentives. Justice said that these campaigns, strategically formulated to align with each customer’s product set and goals, are designed and implemented by Pavilion Payments.

Pavilion Payments’ 360-degree integration approach was specifically designed to simplify complex operations. It connects all aspects of the payment ecosystem, from transaction processing to customer support.

The company’s exclusive e-check network, VIP Preferred, connects to more than 400 brick-and-mortar and online gaming institutions. Users are able to link to any and all of them seamlessly after a one-time enrollment.

Assisting patrons in the brick-and-mortar space is made convenient by Pavilion Payments’ VIP Preferred Concierge Program, which helps patrons adopt cashless payments technology on the gaming floor.

“Our cashless solution is just one of many solutions we offer to gaming institutions across the country,” he emphasized. “For all of our products, be they iGaming or other brick-and-mortar payments technologies, we lead the way in providing innovations that directly improve the patron experience, build customer loyalty, and create more efficient processes for gaming operators.”

John G. Brokopp is a veteran of 50 years of professional journalist experience in the horse racing and gaming industries