Focus on Pavilion Payments: Committed to client success

May 5, 2023 8:00 AM
Photo: Global Payments' booth at IGA 2023/CDC Gaming Reports
  • John G. Brokopp, CDC Gaming Reports
May 5, 2023 8:00 AM
  • John G. Brokopp, CDC Gaming Reports

Payments technology is a vital sector of business enterprise, particularly so in the complex and rapidly evolving casino gaming industry where convenient, secure, and efficient management solutions are a priority.

Pavilion Payments’ full suite of payment solutions for the gaming industry responds to that priority with an innovative integrated payments ecosystem that enables gaming operators to create seamless consumer experiences across their physical and digital properties.

“We believe in fostering mutually beneficial partnerships that drive success and profitability for all involved,” said Chris Justice, CEO of Pavilion Payments. “Our 360-degree integration model ensures seamless connectivity with existing systems and platforms, making it easy for casino operators to adopt our solutions without disruptions.”

Simply put, Justice is confident that Pavilion Payments’ suite of services is specifically designed to offer maximum value and efficiency to both operators and customers in the unique and dynamic gaming industry.

He explained that Pavilion Payments is the perfect fit for the gaming industry, observing that as a client-success driven organization, the company continuously strives to create innovations that directly address the specific challenges faced by the casino gaming industry.

In-person at a land-based casino, online, or both, Pavilion Payments has solutions for every level and subcategory of the gaming industry. The agnostic approach of the systems ensures gaming institutions experience minimal impact on their pre-existing processes.

“Pavilion Payments’ ease of implementation means that gaming operators can get their new payments technology off the ground quickly and easily,” Justice said.

The client-led customization that Pavilion provides, he explained, ensures that gaming operators get the solutions to best suit their needs and their patrons’ preferences.

An emphasis is placed on the safety and security of both the operators and their guests through 24/7 customer service and the company’s proprietary e-check network, VIP Preferred, which utilizes bank-grade security to ensure that all transactions are completed securely.

Justice explained that the customer-centric approach results in higher satisfaction levels, increased loyalty, and ultimately, stronger relationships between operators and their clientele.

“Pavilion Payments also aids its customers in other ways as well,” he added. “The Partner Assist Program consists of a partnership between Pavilion Payments and Engaged Nation, a marketing firm specializing in casino digital engagement.

“This first-of-its-kind program provides direct marketing assistance to help clients create greater value and bottom-line returns for operators.”

The Partner Assist Program emphasizes digital nurturing with gamified mechanics and incentives. Justice said that these campaigns, strategically formulated to align with each customer’s product set and goals, are designed and implemented by Pavilion Payments.

“It has proven to achieve quantifiable results and requires virtually no staff time from the operator,” he noted.

Pavilion Payments’ 360-degree integration approach was specifically designed to simplify complex operations. It connects all aspects of the payment ecosystem, from transaction processing to customer support.

This business model, according to Justice, helps casino operators reduce operational complexity, lower costs, create a more seamless user experience, and increase efficiency in implementation.

The company is continuously developing targeted innovations to meet industry-specific needs. Justice said that Pavilion Payments offers advanced data analytics tools that help operators make informed business decisions based on real-time data, ultimately enhancing their business strategies and customer experiences.

The company’s exclusive e-check network, VIP Preferred, connects to more than 400 brick-and-mortar and online gaming institutions. Users are able to link to any and all of them seamlessly after a one-time enrollment.

Assisting patrons in the brick-and-mortar space is made convenient by Pavilion Payments’ VIP Preferred Concierge Program, which helps patrons adopt cashless payments technology on the gaming floor.

“This boots-on-the-ground program is the first of its kind, leveraging onsite expertise to assist patrons with utilizing Pavilion Payments’ solutions like VIP Preferred and VIP Mobility, the industry’s first mobile solution enabling true cashless gaming.”

Secure and convenient payment solutions, Justice maintains, are the keys to a more enjoyable and worry-free gaming experience for casino guests.

Justice is looking to the future and plans for expansion that include growing the company and expanding its staffing by nearly fifty percent to enhance the high customer service priority that it already embraces.

“All these solutions and programs do not exist for their own sake,” he said. “These are all designed to increase efficiency and improve the experience for operators and patrons alike.”