Galaxy Gaming plans to enter new markets while expanding its game roster for land-based and online casinos, the recently appointed CEO says.
“We are looking at every market where we haven’t played in the past,” said Matt Reback, who became CEO in mid-November. “That creates green-field opportunities.”
Galaxy, based in Las Vegas, develops and distributes proprietary table games and side bets, including EZ Baccarat, 21+3, and Lucky Ladies. The company also provides table game management systems and trend boards. Last year, Galaxy became the distributor of EZ Baccarat in the United States, Canada, and the United Kingdom, and Reback said the company will look for other popular games to add to its lineup.
“But it’s not just felt and side bets,” he added, citing the Galaxy Operating System, an electronic bonusing tool for table games. The system, which debuted a year ago at ICE London, features a “dynamic progressive” that randomly increases one or more of the traditional fixed-value payouts for a winning side bet and allows operators to offer linked progressive jackpots. GOS also provides digital tracking for Galaxy’s progressive jackpots on craps and roulette tables and controls signage.
“By calling it an operating system, we’re alluding to the scalability of the technology,” Reback said. “We’re scratching the surface by offering progressives, media controls, and signage, but I think the market will see we have great, innovative aspirations for the product.”
At this year’s ICE, scheduled for Feb. 6-8, Galaxy will showcase the newest iteration of its dynamic progressives, innovations for GOS, the new Roulette Up progressive bet, along with EZ Baccarat and other games.
Before joining Galaxy, Reback held senior management positions with AGS, Konami Gaming, Red Rock Casinos and Caesars Entertainment. In February 2022, he founded Bravery Gaming, which makes slot-style “coin-operated amusement devices” for use in Georgia’s regulated market.
Galaxy bills itself as the world’s largest independent provider of proprietary casino table games, with products on more than 6,000 table games in more than 600 casinos in North America, the Caribbean, the British Isles, Europe, and Africa as well as on cruise ships and iGaming sites.
Reback foresees growth in both land-based and online operations. “We started off as a land-based table games company, and that’s where our heritage is. But in recent years we’ve added a strong and growing iGaming business.” For example, he said the 21 + 3 and Perfect Pairs side bets are among the most popular in both spheres.
“Our mix of revenue is about 70-30 (between) land-based and iGaming. They’re both growing and they’re supporting each other,” Reback said. “Neither one of them is going to cannibalize or jeopardize the other, so we’re going to continue to expand distribution in both segments.” He added that online gambling has strong opportunities for growth, especially if more states join the six currently allowing it.
This month, Galaxy launched an online version of Roulette Up, available with Draft Kings, Golden Nugget, and WynnBET in multiple states and available soon in Canada. The game features a progressive payout based on how many times the winning number in a roulette game increases from one spin to the next.
The expansion of legalized online casino gambling in the United States is “inevitable,” he predicted, and “iGaming will eventually generate more revenue and profit than online sports betting. I believe it’s going to continue to grow, and Galaxy is going to benefit from the expansion.”
Reback said he views Galaxy as a growth company. “There aren’t that many pure-play companies, but we are a pure-play table games, product and solution provider.”