Aristocrat Gaming is focused on expanding capabilities to enhance the guests’ entertainment experience, allowing them to further enjoy the service their casino operators have to offer. The Aristocrat Drinks on Tap technology shows how the evolution of a drink ordering product continues to enhance the guest experience even further.
Drinks on Tap started out as just that – carded players could order drinks right from their slot machine. However, it has grown into much more, enabling guests to order all kinds of things, such as food, drinks, tickets, and merchandise – all while paying with a variety of payment methods.
“The continued innovation of the Drinks on Tap technology shows our focus on delivering innovative guest and operator experiences for our customers,” said Cath Burns, executive vice president of customer experience solutions for Aristocrat. “Our commitment to both guest and operator experiences are at the heart of everything we do.”
Drinks on Tap includes many new enhancements that have been made by Aristocrat, including the ability for drink, food, or merchandise orders to follow the player after they switch locations by notifying the server of their new location. Drinks on Tap includes tools and an intuitive method to assist in enforcement of responsible drinking.
Because Drinks on Tap is fully integrated into the Mobile nCompass unit, as well as the property’s point-of-sale system, carded players can order, then have the flexibility to stay at the current game or move around the casino floor. This is possible because the system updates and communicates the player’s new location to staff. Additionally, it gives bartenders the ability to recognize top tier players and service them with the highest level of priority.
Properties using Drinks on Tap have reported experiencing several benefits, among them enhanced customer service by reduced waiting times, less watered-down drinks due to melting ice while servers search for players, and improved floor service. Drinks on Tap is fully integrated into the most popular Point of Sale solutions that reduce the need for duplicate menu management, order entry and loss of orders like disparate solutions fail to address. A fully integrated solution like Drinks on Tap results in better customer satisfaction, improved business efficiencies, and reduced overhead expenses. The system allows operators to customize offerings based on a player’s tier level, prioritize order fulfillments based on tier levels, and to promote player card enrollment to uncarded players.
For example, casino operators can offer their players increased levels of engagement with the enhanced and expanded features within Aristocrat’s ONE LINK Bonusing, a progressive, accounting and media management solution. It allows operators to create bonus programs that award prizes throughout the casino floor, targeted to specific market segments or qualifying patrons. Its Accounting modules allow operators to reduce labor costs that result from counting meters manually. The ONE LINK progressive solution now supports stand-alone, single-site, and multi-site ILS. The ONE LINK Webevents integration Application Programming Interface (API) allows operators to cascade the progressive jackpots totals across internal and external marketing mediums in real-time streaming. ONE LINK Totalizer Announcement provides operators with the ability to display a dashboard of all the running jackpots in one location.
“Oasis ONE LINK Bonusing provides advanced digital technology that allows our customers to display new immersive digital content generating energy and excitement on just about any audio, lighting or display across the entire resort floors. This further demonstrates Aristocrat’s commitment to creating innovative industry-leading solutions with the customer journey in mind,” said Burns. Additionally, Aristocrat’s ONE LINK is available to operators regardless of whether or not they own Aristocrat’s Oasis 360 system solution, allowing operators to use ONE LINK as a stand-alone bonus, progressive, accounting and media management solution.
These solutions, along with many more, make up the award-winning lineup of industry-leading customer experience solutions that Aristocrat brings to the table.
