Flexia Payments, Axes, announce strategic partnership

Flexia Payments, Axes, announce strategic partnership

  • Rege Behe, CDC Gaming Reports
July 22, 2022 3:42 PM
  • Rege Behe, CDC Gaming Reports
  • United States
  • Suppliers

Two Las Vegas-based companies, Axes and Flexia Payments, have announced a strategic alliance that promises to unify open and closed payments into a seamless, frictionless customer experience.

The partnership will entail the cloud-based technology company Axes integrating and delivering all Flexia’s fintech capabilities including linked open cashless customer accounts, and know your customer (KYC) and anti-money laundering (AML) screening. These capabilities will be coupled with Axes’ real-time customer dashboards and alerts to the Axes’ cloud.

“The Flexia Open Loop Cashless Solution is simply extraordinary,” said Axes President and CEO Earle G. Hall in a statement. “The customer onboarding process is seamless and frictionless and with the Axes loyalty and engagement engine, we plan on making it fun and rewarding. The Flexia company culture is what sealed the deal for us as beyond great technology, they are great people. We will have the entire solution fully integrated and on demonstration in our booth at G2E.”

The Axes cloud includes a closed-loop cashless platform, a loyalty and engagement platform, a business intelligence platform, and the digital out of home media platform.

Flexia CEO Craig Libson stated that the Axes cloud’s uniqueness stems from its ability to offer the functionality of all casino systems in a single environment.

“Axes has been doing cashless in casinos for ten years and has integrated loyalty, engagement, rewards, promotions and real-time notifications and alerts from their business intelligence engine,” Libson said. “Like Flexia, Axes was built with a next-gen view of what the industry needs and the ability to seamlessly interact with complimentary platforms. This brings the Flexia cashless solution to a whole new level of casino touch points, as we can actively engage and educate throughout the customer journey to ensure the migration to cashless is a success.”


Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.