FanDuel to become first sports betting company to launch own broadcast network

August 25, 2022 7:00 PM
  • Rege Behe, CDC Gaming Reports
August 25, 2022 7:00 PM
  • Rege Behe, CDC Gaming Reports

FanDuel Thursday announced it will launch its TV network featuring broadcast personalities including Kay Adams, Bill Simmons, and Pat McAfee.

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FanDuel TV, a rebrand of the company’s TVG Network, will be available on streaming devices and via cable networks in September. The company is touting FanDuel TV as the first linear/digital network dedicated to sports wagering content and boasts it will deliver more live sports programming than any other network in America.

“FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand,” said FanDuel Chief Commercial Office Mike Raffensperger in a statement. “We intend for FanDuel TV to sit at the intersection of live sports and interactive content and believe Kay is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most. Our goal is to provide fans compelling programming to watch and wager on in tandem with our mobile app.”

Adam, who previously hosted Good Morning Football  on the NFL Network, will anchor a live morning show five days per week from Los Angeles starting at 11:00 am EDT.  As part of the launch, FanDuel+ will be free to download for existing FanDuel customers with accounts at its sportsbook, casino, horse racing, or daily fantasy platforms.

Other programming will feature McAfee, the former NFL punter and his team at PMI Network, and content from Bill Simmons of The Ringer and its podcasts and digital networks. Details on content from The Ringer will be disclosed in the future.

Also featured will be FanDuel’s sports betting show, More Ways to Win, hosted by former ESPN SportsCenter anchor  Lisa Kerney, and horse racing content provided by TVG Network experts including  Christina Blacker,  Britney Eurton, Gabby Gaudet,  Mike Joyce,  and Todd Schrupp.

FanDuel TV also plans to feature international basketball in the U.S. as part of a licensing agreement with Sportradar. The network will air more than 3,000 hours of live sports, including international basketball league action from the National Basketball League (NBL) Australia’s professional league, the Chinese Basketball League, as well as the French and German pro leagues.

“Having proven on-air talent, live content from the most influential name in sports media in  Pat McAfee,  and the industry’s best team covering horse racing today demonstrates that FanDuel TV will be a dynamic network from day one,” said   FanDuel Group CEO Amy Howe..

FanDuel TV will be distributed on linear television through its relationships with the industry’s leading cable and satellite distributors including Comcast Xfinity, Spectrum, Verizon FIOS, DirectTV, DISH, Cox Communications, FuboTV, YouTubeTV, and Hulu. FanDuel+ will also be widely available on direct-to-consumer platforms including Roku, Apple TV, and Amazon Fire.