The International Betting Integrity Association Wednesday announced the launch of its integrity and monitoring service in the United States and Canada. FanDuel and DraftKings are endorsing the launch, and the IBIA also has secured licenses in Arizona, Colorado, Indiana, Michigan, New Jersey, New York, and Wyoming, with other states pending.
“IBIA is delighted to announce that we are touching down in the North American market,” said IBIA CEO Khalid Ali in a statement. “With the largest customer transaction-based betting integrity monitoring system in the world, we will play a crucial role in protecting and supporting the growth of the betting industry in the US and Canada.”
According to H2Gambling Capital, a market data, intelligence and bespoke consulting team focused on the gaming industry, the sports betting handle in North America is expected to reach $96 billion in 2022. The consulting team also expects wagers on this year’s Super Bowl to top $7 billion for the first time. A third of those Super Bowl wagers will come via the US’s regulated gaming sector, compared to 6% in 2019.
“IBIA is run by sportsbooks for sportsbooks, and our mission is to provide the best and broadest protective coverage of the market,” Ali said. “With the accelerated growth of regulation, existing IBIA members have encouraged the association to extend its global betting integrity coverage to North America, which we are delighted to do.”
IBIA’s monitoring and alert platform is an anti-corruption tool that detects and reports suspicious activity on its members’ betting markets.
“Flutter Entertainment (FanDuel’s parent company) has a long successful working relationship with IBIA’s global integrity monitoring system via our existing agreements through international brands and are proud of the collective improvements in the space,” said FanDuel Group Director of Risk and Trading John Sheeran in a statement. “Expanding an excellent working relationship to include integrity monitoring of North American sports and wagering will add another element of trust and security to our sports betting product, which we know is of the utmost importance to our consumers.”
With support from FanDuel and DraftKings, IBIA will protect over 60% of the regulated US online market from betting corruption. The launch is the start of a process to secure licenses in states requiring operators to be part of a monitoring body and engage more generally with gambling regulators in the US.
The association has also applied to the Canadian province of Ontario, which also requires operators to be part of an integrity monitoring system.
“Protecting the integrity of sport while creating an engaging product for sports fans is at the heart of everything we do,” said DraftKings’ Vice President and Head of Regulatory Affairs Roy Pollitt in a statement. “We are impressed with the progress IBIA has made in promoting high standards for the betting industry and we warmly welcome their arrival to North America.”
