Everi Holdings Wednesday announced the launch of the Muscogee Creek Mobile app at nine Muscogee Nation Casinos in Oklahoma. Designed to optimize player engagement, the app features tie-ins to Everi’s CashClub Wallet for cashless gaming, links to the operator’s loyalty program, property content management tools, and marketing opportunities.
“With self-service journeys increasingly dominating the player experience, Everi’s Mobile app is a key part of helping Muscogee Creek Nation Casinos transform their digital infrastructure to provide their guests with heightened awareness of the casino resort offerings and added convenience,” said Everi Executive Vice President and FinTech Business Leader Darren Simmons in a statement. “For the first time, Oklahoma players can utilize this platform to enhance their on-property experience and engage more deeply with what Muscogee Creek Nation has to offer.”
Phase one of the app rollout includes three modules offering player engagement, mobile marketing, and pushing property content. To attract players, the Muscogee Creek Mobile App technology extends loyalty services to players’ mobile devices including offers, drawings, promotions, and event calendars.
The Muscogee Creek Mobile App also will help players locate restaurants, direct players to food and beverage outlets, showcase property entertainment experiences, and promote other hotel amenities.
“We are excited to launch our mobile app and looking forward to rolling out new features in the coming months,” said Muscogee Creek Nation Casinos Chief Operating Officer Andy Langston. “With Everi’s mobile platform, our guests have the ability to extend their casino experience along with the benefits of engaging with our loyalty program from their mobile devices.”
Everi Mobile’s technology includes the company’s marketing platform, which operators can use to better engage with their guests. The phased-in adoption of the mobile app will allow Muscogee Creek Nation to deploy additional features later in 2023, including enhanced mobile marketing campaigns.
