Everi Holdings today announced that its Venuetize app has been selected for use by the Las Vegas Ballpark, home of the minor league baseball team the Las Vegas Aviators.
Venuetize, a mobile app for accessing, transferring, and buying tickets, also features a built-in mobile wallet. The strategic partnership between Everi and the Las Vegas Ballpark enables fans and visitors to connect with the Aviators through push notifications, in-app messages, and a dedicated inbox with exclusive offers, alerts, and fan communications.
“Working closely with the Aviators and the Ballpark, we intend to deliver a unique mobile experience to their fans thanks to a platform flexible enough to reach them wherever they are, with best-in-class marketing support,” said Everi’s Executive Vice President and FinTech Business Leader Darren Simmons in a statement. “Whether they’re at the game and paying for a hot dog through their new digital wallet or planning a visit, the new Ballpark app provides fans a platform to directly interact with the numerous offerings from the team.”
Venuetize’s digital wallet enables digital payment solutions at ballpark concessions stands. It will eventually be available for retail points of sale in the stadium. The wallet allows season ticket holders to access and redeem ticket-based loaded value, view discounts for concessions, and access any cards on file for a single wallet experience.
An events calendar will feature traffic and transportation options, and fans will be able to book private events. Additional features available when the app launches include access to the Las Vegas Aviators official online store, The Fly Zone, and a link to the community of Summerlin app, where the ballpark is located.
“We are thrilled to partner with Everi and debut this new app at the Ballpark,” said Las Vegas Ballpark VP of Ticket Sales Erik Eisenberg. “Improving our overall guest experience and bolstering fan engagement has been a top focus for us. This app will do just that by implementing more personalized and exclusive content for our guests. It will be a game changer.”
